Privacy Policy

Last updated: 7 June 2026

This privacy policy explains how Perfect Little Gift (“we”, “us” or “our”) collects, uses and protects personal data when you visit www.perfectlittlegift.co.uk and use our baby and toddler gift-finder content.

We aim to use personal data in a fair, clear and limited way. We do not sell your personal data.

1. Who we are

Perfect Little Gift is a gift-guide and product-discovery website.

Data controller: John Chawner
Contact email: jchawner1@gmail.com

If you have any questions about this privacy policy or how your data is used, contact us at: jchawner1@gmail.com.

2. The types of data we collect

We may collect and use the following types of data.

Website usage data

When you visit the site, our website platform and service providers may collect technical information such as:

• IP address

• browser type and version

• device information

• pages visited

• referral source

• approximate location based on technical data

• date and time of visits

• cookie and similar technology information

This helps us run, secure and improve the website.

Gift-finder and preference data

If you use a quiz, filter, recommendation tool or gift-finder feature, we may process the answers or preferences you select, such as gift category, product type, age-related preference, theme, activity type, price range or other gift criteria.

We use this information to show relevant gift ideas. Unless you also provide contact details, this information is not intended to identify you personally.

Contact data

If you contact us, we may collect:

• your name

• your email address

• the contents of your message

• any other information you choose to send us

We use this to reply to your enquiry and keep appropriate records.

Product, listing and seller data

Our website uses product information from eBay and other publicly available or third-party sources to create gift guides and product recommendations. This may include:

• item titles and descriptions

• product images

• prices

• item URLs

• category information

• estimated delivery information

• product listing IDs

• listing availability and status information

We use this information to display product listings, assess product suitability, maintain product quality, remove unavailable or inappropriate listings, and comply with marketplace notification requirements.

Affiliate link data

Some outbound links on our site may be affiliate links. If you click an affiliate link, you may be redirected to eBay or another retailer. The retailer or affiliate network may process information about your visit, click or purchase in accordance with their own privacy policy.

We may receive commission if you buy through an affiliate link. We do not receive your full payment card details from the retailer.

Operational and security data

We may store internal technical records such as job IDs, batch IDs, processing status, error logs, refresh logs and security checks. This helps us run the website, prevent duplicate processing, fix technical issues and keep our product database up to date.

3. How we use data

We use personal data and related information to:

• operate and maintain the website

• show gift guides and product recommendations

• rank and filter product listings

• maintain affiliate links

• respond to enquiries

• monitor website performance and security

• detect and fix technical errors

• comply with legal, platform and marketplace requirements

• remove product listings linked to eBay account-deletion notifications where required

4. Lawful bases for using personal data

Where UK data protection law applies, we rely on the following lawful bases:

Legitimate interests

We use data where necessary for our legitimate interests, including:

• operating a gift-guide website

• keeping product listings accurate and relevant

• securing and maintaining the website

• processing affiliate links and commission reporting

• preventing abuse, errors and duplicate processing

We only rely on legitimate interests where we have considered the impact on individuals and believe our use is fair and proportionate.

Consent

We rely on consent where required, such as for non-essential cookies, analytics, marketing cookies or similar technologies.

You can withdraw or change cookie consent using the cookie settings available on the site, where applicable.

Legal obligation

We may process data where necessary to comply with legal obligations or valid marketplace requirements, including handling deletion notifications or lawful requests.

Contract or pre-contract steps

If you contact us with an enquiry or request a service from us, we may process your information to respond to that request.

5. Cookies and similar technologies

Our website may use cookies and similar technologies.

These may include:

• strictly necessary cookies needed for the website to work

• security cookies

• preference cookies

• analytics cookies

• affiliate or marketing-related technologies, if enabled

Strictly necessary cookies may be used without consent where they are essential to provide the website.

For non-essential cookies, such as analytics or marketing cookies, we will ask for consent where required. You can control cookies through the website cookie banner or your browser settings.

Blocking some cookies may affect how the website works.

6. Who we share data with

We may share data with trusted service providers where necessary to operate the website. These may include:

• Wix, which hosts and provides the website and CMS platform

• eBay, for product listing data, affiliate links and marketplace notifications

• analytics, cookie management or security providers, where enabled

• professional advisers or authorities, where legally required

We require service providers to process data only for appropriate purposes and to protect it using suitable safeguards.

When you click a product link and leave our website, the third-party retailer or marketplace will process your data under its own privacy policy. We are not responsible for the privacy practices of external websites.

7. International transfers

Some of our service providers may process data outside the United Kingdom or the European Economic Area.

Where this happens, we rely on appropriate safeguards where required, such as adequacy regulations, standard contractual clauses, data transfer agreements or other lawful transfer mechanisms.

8. How long we keep data

We only keep personal data for as long as necessary for the purposes described in this policy.

As a guide:

• contact enquiries may be kept for up to 24 months

• technical and security logs may be kept for as long as needed to protect and maintain the site

• product listing data is kept while it is relevant to the gift-guide database and may be refreshed, marked inactive or removed automatically

• product records linked to eBay deletion notifications may be removed when we receive and process a valid notification

• affiliate and analytics records are kept according to the settings of the relevant provider and our business needs

We may keep limited records for longer where needed for legal, accounting, security or dispute-resolution reasons.

9. How we protect data

We use reasonable technical and organisational measures to protect data. These include:

• using secure website hosting

• limiting access to backend systems

• using authentication for automation endpoints

• storing secrets outside public code where possible

• monitoring errors and processing status

• removing or refreshing old product records where appropriate

No website or online service can be guaranteed to be completely secure, but we take steps to reduce risk.

10. Children’s privacy

Our website is intended for adults looking for baby and toddler gift ideas. It is not aimed at children, and we do not knowingly collect personal data directly from children.

If you believe a child has provided personal data to us, contact us and we will review the issue.

11. Your rights

Depending on your location and the data protection laws that apply, you may have rights including:

• the right to access your personal data

• the right to correct inaccurate personal data

• the right to request deletion

• the right to restrict processing

• the right to object to processing

• the right to data portability

• the right to withdraw consent, where consent is the lawful basis

• the right to complain to a data protection regulator

To exercise your rights, contact us at: [Insert email address].

We may need to verify your identity before responding to a request.

12. Complaints

If you are in the UK and are unhappy with how we handle your personal data, you can contact the Information Commissioner’s Office.

Website: https://ico.org.uk

We would appreciate the opportunity to deal with your concern first, so please contact us at [Insert email address].

13. External links

Our website links to third-party websites, including eBay product pages and other retailers or sources. We are not responsible for the privacy practices, content or security of third-party websites.

You should read the privacy policy of any external website you visit.

14. Changes to this policy

We may update this privacy policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page.

Material changes may also be highlighted on the website where appropriate.